Hellas Verona and Federalberghi Garda Veneto launch new sport and tourism partnership

Hellas Verona FC and Federalberghi Garda Veneto have launched a new partnership for the 2026/27 sporting season. Presented in Verona, the agreement aims to connect sport, hospitality and destination promotion. Member accommodation businesses will be able to offer their guests experiences linked to the club’s matches, while the initiative seeks to support the extension of the tourist season on Lake Garda and in Verona.

The collaboration is divided into three areas. The first concerns Corporate Ticketing: accommodation businesses will be able to access corporate passes valid for the entire championship and assign them to their guests on a match-by-match basis.

The second area is hospitality through the Hellas Garden experience. Packages will be available either by subscription or for individual matches, with services before, during and after the game. These include pre- and post-match buffets, bar service during half-time and, on selected occasions, the opportunity to take part in Meet & Greet moments with the club’s yellow-and-blue players.

The third area focuses on merchandising. Member businesses will be able to purchase Welcome Kits and official Hellas Verona products to offer directly to their customers, adding an element connected with the team to the stay experience.

According to the club’s executive president, Italo Zanzi, the agreement strengthens Hellas Verona’s role as a link between sport, the community, tourism and local businesses. The project, he explained, aims to turn football into a broader experience through which visitors can experience and get to know Verona and the lake.

Mattia Boschelli, Director of Federalberghi Garda Veneto, described the meeting between tourism and sport as a natural one. He highlighted the ability of sporting events to create reasons to travel, visitor numbers and new opportunities for the area, while also reaching international audiences and markets.